Oakland Raiders Parody Logo
Through the 1970's and early 80's the Oakland/Los Angeles Raiders had an undisputed place among professional football's elite teams. The owner, Al Davis, had unique gravitas that none before him possessed. Not always popular but always controversial, Al Davis was tolerant yet closed-minded, progressive yet stubborn. In the beginning of his career he was the young prodigy becoming the youngest coach in the AFL. The latter part of his career he was the eccentric old man who didn't know when to let go.
When the NFL's history book is written it will include Mr. Davis as the brash civil rights activist who wasn't afraid to take a stand against his own league and built a dynasty in the process. He didn't start building his dynasty just with star players. He started by building an attitude of "Just win, baby" that permeated through the players, coaches, and even the fans. Now a few years removed from his death the Raiders are still trying to dig out of the hole that Al Davis left them in and have developed a new team motto....
"Just win once, baby"